Project Nova was developed to establish a clear and confident design direction through strategy-led decision making. The project began with defining goals, audiences, and key constraints, allowing design choices to remain purposeful throughout the process. Rather than relying on rigid frameworks, the focus was on creating a flexible visual system that could adapt to evolving needs while maintaining consistency. Careful attention was given to hierarchy, spacing, and composition to reduce noise and guide user focus. The result is a cohesive design language that balances structure with freedom, supporting long-term scalability and clarity across digital touchpoints.